Andrew started his career selling TV advertising space at Tyne Tees television back in the mid-80’s as one of the key members of the London based sales team. Working with many of the up’s top advertising agencies, he soon gained a reputation for being a good operator with a straight talking attitude which led to him taking a job on the ‘other side of the fence’ as a TV buyer at Young & Rubicam (Y&R).

He worked predominantly on the Government’s Central Office of Information account dealing with the major Government departments. During his eight years at Y&R he worked on many of the agencies key accounts including, Colgate Palmolive, MGN, Quaker, British Gas, United Airlines and Sony Ericsson. In recognition of his work he was promoted to the board of directors in 1996

He was a key member of the team that successfully launched the first significant merged media buying operations, Media Planning Group (MPG), joining as Head of Broadcast. His responsibilities remained firmly in the broadcast arena, running the TV buying department which included developing and selling through strategic recommendations to clients, including Orange, Intel, ING Direct and esure.

Promoted to Head of Client Services at MPG ensured that solutions went beyond the traditional type of advertising, often recommending sponsorship, interactive and branded content in answering the client marketing brief. In November 2004 he launched contentworx, a branded content consultancy specialising in developing content marketing strategies and solutions for advertisers. Working with major clients, such as Visa, Camelot, Sara Lee and Reckitt Benckiser, he has successfully completed a number of branded content projects. He is also Managing Director of the Branded Content Marketing Association (BCMA) the trade body for branded content and has been instrumental in developing a new Branded content evaluation system or Bces. The Bces is set to become the universally accepted methodology to measure the effectiveness of branded content campaigns. Contentworx was merged into Experience Communications in June 2008.

He contributes to the advertising industry by lecturing at Bournemouth University, West Herts College and New Buckinghamshire University where he is also on the Advisory Board for the Master’s Degree course in Marketing. He has appeared on BBCnews24, CNBC and Bloomberg and has been quoted in the National and Trade Press on key industry issues.