The proliferation of communication channels and explosion in new technology has led to the discerning consumer increasingly and readily avoiding advertising messages. There is a genuine requirement for brands to communicate in a more innovative and entertaining way with their customers. By harnessing the power of branded content we firmly believe that brands can gain maximum benefit. This is why we are working in partnership with a leading branded content specialist, contentworx
Everyone wins; brands can begin to ‘future proof’ themselves, media owners can increase their revenue, consumers are rewarded with relevant entertaining messages they choose to engage with. More brands are using branded content due to its versatility as it can be used across a multitude of platforms and channels. It is a valuable asset to companies and is becoming an increasingly powerful way to communicate with customers.
Branded Content: Advertisers funding content, created to communicate with customers in an entertaining, engaging, relevant way across any chosen media channel, achieving brand marketing objectives or editorially-led marketing.
“If a new model isn't developed, the old one will simply collapse.”
Steve Heyer, president Coca-Cola