We have invested into IPA TouchPoints which is a unique, consumer-focused, multi-media database produced for the needs of the communications industry, specifically to provide insights into how people use all media.
TouchPoints allows us:
- to provide a single source survey and multi-channel planning system
- to deliver new and fresh insights for our clients
- to act as a gateway across data sources
- to enable us to integrate consumer reality into our planning approaches
- to encourage and support best practice in communication research and strategy
- to provide a new planning standard and practical planning system for "every day" use
