In previous lives, we have set up digital operations (interactive@optimedia, i-Trade) and remain committed to providing clients with the best advice on how to integrate digital channels into communications strategies and how to optimise delivery.
We have moved from interruption to engagement and with the inexorable rise of social media we are now in the world of influence. How brands can influence the conversations that are taking place online about their products and services depends on how successful they will be in the future.
We have direct access to Google via their Agency Relationship resource. We work with a number of affiliate groups and with clients in establishing their own affiliate partnerships.
There is no hiding in the digital world. The degree of transparency means that if you get it right, you will see a positive return immediately. Conversely, if you get it wrong, everyone will know very quickly.
This is a relatively new area for many clients and we provide the same rigorous communications planning techniques to digital as we do for any other channel.
"In today's experience hungry society, sharing an experience has become almost as valuable as the experience itself."